Today, Instant AdCopy has announced a new strategic partnership with Urban Social, the agency most known for building organic and engaging Facebook pages. The move was made to bolster Instant AdCopy’s organic page management turn-key solutions.
Urban Social’s largest page, Urban Leak, is a viral entertainment page with 2.5MM followers that engages about 50MM users monthly. They have built a giant partner network of pages that reaches nearly ¼ of all of Facebook every month, organically. In network is Cheddar, Viral Thread, Fortafy, Creaze Media, and many others.
Founder of Urban Social and Urban Leak Nick Zallo started building pages in 2011, back before newsfeed ads even existed and the “Facebook Poke” was still a thing. He’s spent thousands of hours reverse engineering the Facebook algorithm, which has led to partnerships with Universal Entertainment, NBC Sports, and other fortune 500 entertainment companies.
Nick is a true social pioneer. He was among the first to arbitrage Facebook’s organic page traffic at scale, sending millions of unique visitors every month to websites that monetized their content with native ads. Since then, he’s taken his expertise to consult dozens of brands large and small on their organic posting strategies.
Nick Zallo, Urban Leak
“Engagement is everything. Understanding how users consume content on Facebook and Instagram is key to driving engagement. The Facebook algorithm is complex, but at its core, is based on user engagement. The more engagements we can attract the more Facebook will favor the post in newsfeeds and rankings. Simply put, more engagement = more free press.”
This strategic partnership has allowed Instant AdCopy to roll out highly anticipated services such as their all-new monthly page management service and a Facebook comment moderation service that takes the headache out of monitoring comments and posting off their plate. Best of all, their services are all a-la-carte, which gives customers a great way to improve their social strategy in a flat rate pricing, pay-as-you-go format with no contracts or commitments.
“Our foray into organic page management has been in the works for over a year now, we’re overjoyed to welcome Nick to the team. Our goal is to offer a complete spectrum of social marketing services– whether it’s organic or paid, we’re ready to meet our customers needs and provide a top notch experience”, says IAC co-founder Jeff Manning. Manning previously served as director of acquisition for the ecom company Lolly Wolly Doodle, a business that, in an Inc. Magazine 2014 cover story, was dubbed “the company that conquered Facebook.”