Perform a Deep Dive into Your Product & Niche and Find New Audiences for You to Tap Into
After researching your website, product/service, and ad we will:
Help you deliver relevant messages to specific people
Get the most value from your ad spend by reaching only the people that are likely purchasers or your product or service
- Look at the audiences you are targeting now and determine what missed opportunities you have
- Determine if there are any audiences you are targeting now that you SHOULDN'T be targeting or there are sub-audiences that you should be excluding (Example: if your website sells Nike shoes, you can target people who "Like" Nike, but maybe you should exclude people who are employed by Nike) Bottom line- the more targeted your audience, the better.
Sample Things We'll Consider When Helping Find New Audiences for You to Tap Into:
Demographics - Age, Sex, Location, Income Brackets, Familial Status, Job Titles, etc
Interests - Competitive/Peer Brands, TV Shows & TV Personalities your targeted audience may Like. Other Brands - Not Competitive - But that People in Your Target Market May Share an Affinity For
Purchase Behavior - Likely to Purchase Online or Not
Likely to Spend on Mobile or Not
Early Technology Adopter or Not
Many, Many Others... Too Many To List
We will ask you to either tell us to start from scratch or look at your existing targeting and make recommendations. If you want us to look at your existing targeting you will need to send screenshots of your targeting settings from Facebook Ad Manager or Power Editor.
For this gig we deliver precise instructions including screenshots of our ad account that show what your targeting parameters should look like within Ad manager. This allows you to simply copy exactly what we've done into your own campaign.
Delivery is within 5 business days.